Hello Bitcoin community,

My name is Nick. Over the past several years I have grown increasingly frustrated watching how Bitcoin is represented to the world. Bitcoin companies are often drowned out by the broader crypto industry, an industry responsible for scams, speculation, and confusion. As a result, Bitcoin itself continues to be lumped together with things many of us fundamentally disagree with.

Bitcoin deserves better representation.

If no one is clearly expressing Bitcoin’s values in the real world, then I have decided to try to help build that representation myself.

My focus is the sports world.

Sports has become saturated with messaging from the broader crypto industry. Yet sports remains one of the last true cultural monocultures in the United States. If Bitcoin is going to reach mainstream understanding, it must eventually exist where culture already gathers.

Someone has to make the case for a Bitcoin-only approach.

Over the past several years I have had the opportunity to build relationships with professionals across multiple levels of sports, including teams, leagues, and agencies. During that time I began explaining directly to sports executives that there is a fundamentally different way to approach this space, one centered entirely on Bitcoin.

Many people assume organizations can serve both Bitcoiners and the broader crypto industry at the same time. In reality, when organizations move outside of Bitcoin they often alienate the most passionate and principled community supporting this technology.

If the choice is between Bitcoin and everything outside of Bitcoin, the answer becomes obvious.

Bitcoin is the ultimate savings technology. If Bitcoin enters the sports world, it should not arrive through hype or speculation. It should arrive through education, responsibility, and long term thinking.

I am currently building an initiative focused on exploring this idea and how Bitcoin might enter sports culture in a responsible way.

Because of that, I want to make several commitments to the community.

First, I will be as transparent as possible about the work I am doing. I will never disclose confidential conversations, but I will share lessons and progress whenever I can.

Second, any project I participate in will remain Bitcoin centered. Educational resources connected to these efforts will always lead to Bitcoin-only content.

Third, if this effort succeeds I intend to stay as far away from personal publicity as possible. The work should speak for itself. Bitcoin does not need another personality. It needs builders. I will communicate primarily through writing.

Fourth, I will never give price predictions. Bitcoin exists within a complex free market. My focus will always be on education, particularly helping people understand volatility and removing FOMO from the conversation.

Bitcoin should be understood as slow and steady savings. A digital piggy bank built one sat at a time.

Hyperbitcoinization will not come from hype. It will come from patience and understanding.

Some Bitcoiners argue that sports resembles bread and circuses, a distraction from more meaningful pursuits. There is truth in that criticism. But while many Bitcoiners stepped away from sports culturally, others filled that space with narratives that misunderstand Bitcoin.

If Bitcoin is going to reach the mainstream, it must eventually exist where culture already gathers. That reality cannot be ignored.

Next week, I will be introducing myself to many of you in Las Vegas, and I am excited to meet fellow Bitcoiners in person. I welcome honest criticism and feedback. I will need it as I refine and build this project.

For me, there is no alternative path. I am committing fully to Bitcoin and to this community. If I can spend my life helping guide people toward understanding Bitcoin responsibly, perhaps society improves along the way.

There is no higher honor than trying, even in a small way, to represent the values introduced by Satoshi and the cypherpunks before.

I am here to build, and I am here to learn from this community.

I welcome your thoughts and criticism.