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I don't get it. Why would they rent the hashrate to you and let you profit, instead of cutting of the middleman (you) and take the profit themselves?

You buy the hash rate from big mining farms. In essence, you are providing them with a loan (in Bitcoin), they pay you back in hashrate. For them, it may be useful at times to get paid upfront, even if it costs them a percentage. It helps stabilize their income in a notoriously volatile environment.

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