Tech companies are constantly on the hunt for new customers, and Cash App, the fintech company owned by Jack Dorsey’s Block, believes it has found a promising new demographic: children.

The company, which already offers financial services to teens, said this week that it is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.

The new program will let parents create financial accounts for children between the ages of 6 and 12. The children won’t have access to the app, and these accounts will be managed by their parents, who will have the ability to deposit and monitor funds. The children, meanwhile, will receive a debit card linked to the accounts that they can use to spend the money.

...read more at techcrunch.com