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I don't know if it's a bad comparison: I'm not sure that very many users are ever going to want to pursue self-custody. Whether it's nunchuk, Bitcoin keeper, Liana...or even Bitkey. It seems to me that the masses are much more interested in STRC's 11.5% juice and the "I don't have the balls to take responsibility for my own decisions" kind of folks who are more comfortable with having a brokerage or exchange hold their sats.

The tools for self-custody of bitcoin have gotten so much better and yet I suspect that fewer coins are being held in self-custody (don't have any actual evidence for this, just gut feeling).

Maybe Bitkey will put a dent in this by making it easier. They seem to be doing a lot of thoughtful design work to make self-custody feel safer to people -- but I think they didn't need to make it impossible for users to access their keys.