In the middle of his plea to Sixers fans to not sell tickets to Knicks fans, he says this:
Last time we played the Knicks, it felt like [Philadelphia] was Madison Square Garden East
Philly, of course, would be "Madison Square Garden West," compared to the actual MSG.
Haha close enough.
South is the even more obvious choice, I'd think
Yup - it would be even better, but isn't the literal opposite of what he said.