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Exactly. People (most of them, at this point in time) think Bitcoin is a get rich quick scheme. Looking further, they may realize it's actually a don't get poor slowly scheme. By that point, the excitement level has dropped from 10 to like, 3.
But then, the real questions start to arise. You have the tool. How are you going to use it? What does freedom mean to you? What is truly valuable for you? Who are you when you are no longer defined by what you do? Etc. None of those "real questions" pertain directly to Bitcoin anymore - although they are deeply related.
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yes I think a lot of people get really excited when they learn about what money really is, which is often their first step into bitcoin.
but it can only stay exciting for so long.
at the end of the day, money is meant to be boring. you use it as a medium of exchange and a store of value, nothing too exciting there...