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Yeah fair question. The success of Project Eleven depends to an extent on whether or not quantum computing is being underestimated as a threat. If classical cryptography stays the same for the next 50-100 years, then the business model as it exists now probably won't make sense.
That said, I value my time, and if I didn't authentically believe that quantum computing (and post-quantum migration) is being underestimated, I wouldn't be doing this.
So what is that business model: key management infrastructure for digital asset custodians, stablecoin issuers, and neobanks that have digital asset exposure. The way it's done today is completely out the window in a postquantum world, and needs to be redefined around crypto-agility. Because as many have rightly pointed out, there is a risk that these new PQ algos are not going to stand the test of time either, and we need to evolve cryptography from a "static defense" to something more adaptive imho.
there's that famous quote about being hard to convince a man he's wrong if his livelihood depends on it. this is is sort of in the back of my mind when I think about Project Eleven's advocacy for quantum readiness. what is Project Eleven's business model?