idk people pay a lot of money to manage their cryptographic keys today inside of an institutional custody context, and in cybersecurity more broadly. 

But maybe they won't, and then I'll have to find another job or we'll have to pivot to something else! Story of a startup.

Hard for me to imagine a product that makes money here. So, what kinda thing are you gonna sell?

0xbitcoiner

That's an infinite loop. Tangibly speaking, I think there are people that now care about this problem, and if quantum is a thing, there will definitely be a market. Does that mean Project Eleven will be automatically successful? Nope!

Alex Pruden, CEO Project Eleven AMA

apruden2008

Startups are all about 

- having a thesis
- building a product around that thesis
- seeing if anyone will use said product
- and if they do, seeing if they will pay for it

That's an infinite loop. Tangibly speaking, I think there are people that now care about this problem, and if quantum is a thing, there will definitely be a market. Does that mean Project Eleven will be automatically successful? Nope!