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  1. Allen Iverson — 2001 Finals run that turned him from scoring star to cultural superstar (led 76ers to Finals).
  2. Dirk Nowitzki — 2011 title run that converted him from great scorer to franchise-defining superstar.
  3. Kawhi Leonard — 2014 defensive breakout and 2019 Raptors Finals run that cemented superstar status.
  4. Damian Lillard — 2014 first-round series-winner and repeated clutch playoff performances that made him a top-tier star.
  5. LeBron James — 2007 Cavaliers Finals push (and subsequent deep runs) that elevated him into household superstardom.
  6. Stephen Curry — 2015 Warriors title playoff run that transformed him from elite shooter to franchise/global superstar.
  7. Giannis Antetokounmpo — 2019–21 playoff ascension culminating in 2021 Finals MVP and superstar recognition.
  8. Jimmy Butler — 2015–2020 playoff step-ups (notably 2020 bubble and 2021 Heat Finals) that shifted perception to bona fide superstar.
  9. Nikola Jokić — 2023 (and continuing) playoff dominance that turned him from MVP-caliber regular-season star into postseason superstar.
  10. Tracy McGrady — late playoff heroics (and 2003–2004) that raised his profile despite limited team success.

Most of those guys are a different category (superstars who are still great playoff performers).

I'm thinking of guys like Jimmy and Reggie Miller, who aren't MVP candidates in the regular season but put the fear of God into their opponents in the playoffs.

Dame's interesting because he's more of a last few minutes guy than a 16-game guy.

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My bad I chopped the outlook for 2000 forward, this century

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