The $TRUMP meme coin is one of four Trump family crypto projects that have turned into a financial jackpot for the Trumps and a very bad bet for buyers like Elrgdawy. While they vary in size and structure, each of these ventures has followed the same playbook. The Trumps risked little up front. Trump family members – notably, the president’s oldest sons, Eric Trump and Donald Trump Jr. – hyped the venture. The Trumps raked in money as investors piled in. And those buyers lost big when, for various reasons, the prices of their Trump-related crypto assets later tanked.

A Reuters examination shows that the Trump family has used this template to generate at least $2.3 billion in profit from investors since Trump retook the presidency. On the other side of that cash bonanza for America’s first family: the more than a million investors whose net losses totaled $2.3 billion at the end of April, according to a Reuters analysis.

Since the November 2024 election, the president and his family have seized an enormous amount of the market for crypto token sales. Two of the four Trump ventures examined by Reuters have together sold more crypto tokens, by value, than any other crypto project but one, according to a Reuters analysis of industry data. And since the 2024 election, the Trumps have, as a family, generated more profit from crypto than any U.S.-listed company, according to company statements and industry data.