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I don't disagree that blogging can be interesting whether it is deep research or speedy analysis. I do suspect, however, that there is a class of very popular internet personalities who are going to see their income model change.

If anyone can prompt out an llm-generated analysis of the latest thing which, despite it's tonal flaws, delivers quick, fairly interesting conclusions, what does a writer like Noah have left to distinguish himself? Maybe it becomes even more based on personality?

I'd like to say that niches are the solution for bloggers, but more likely it's that bloggers will end up writing what is interesting to themselves and having small audiences.

What I find interesting about your prediction is that the outcome may say something about whether the influencers' followings are due to the content of their thoughts, or due to the force of their personalities.

If their following was based on the words they put out, and if their words are slop-like, then yes they will be threatened by AI. if it's more of a social phenomenon, then they won't.

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