I think there's more of a stigma than you might expect.

I'm almost positive that the hipster coffee shop I was trying to onboard, the owner who's behind the counter (who I know by name and have a great relationship with), doesn't want to be known as the Bitcoin coffee shop. All the 25- to 35-year-olds in the coffee shop think it's a Trump scam.

I could be wrong, but I really think that's part of what's going on. In the city I'm in, some people are having better luck onboarding small business owners in the suburbs. I am forced to live closer to downtown, where it's deeper blue, and younger, so I do think that's some of what's going on.