So you feel the target audience is those already down the rabbit role and not an anchor point to orange pill new users?

Don't you think, though, that for someone who is already down the rabbit hole, it's kind of just telling them what they already know? 

Perhaps that is the purpose, though: to make such people feel good about bitcoin and take the leap to use a service like unchained because they want to double down.

Scoresby

It’s great for someone already in the rabbit hole, but for the 

, it might just feel like a lecture they didn't sign up for.

AskSN

bitcoin

What do stackers think of Unchained's new ad video in The Atlantic?

It’s great for someone already in the rabbit hole, but for the *uninterested masses*, it might just feel like a lecture they didn't sign up for.