Maybe. I think it has more to do with trying to raise the profile of the company as a whole than it does with reaching readers of the Atlantic.

So you feel the target audience is those already down the rabbit role and not an anchor point to orange pill new users?

Don't you think, though, that for someone who is already down the rabbit hole, it's kind of just telling them what they already know?

Perhaps that is the purpose, though: to make such people feel good about bitcoin and take the leap to use a service like unchained because they want to double down.

bitcoin

AskSN

What do stackers think of Unchained's new ad video in The Atlantic?

Scoresby

Don't you think, though, that for someone who is already down the rabbit hole, it's kind of just telling them what they already know? 

Perhaps that is the purpose, though: to make such people feel good about bitcoin and take the leap to use a service like unchained because they want to double down.