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That angle is what made it feel preachy to me. Almost whiny, like, "We know you want to use that cool crypto stuff, but you really shouldn't because it's bad, m'kay?"
I think they could have skipped all the "bitcoin not crypto" stuff and just hammered the word bitcoin. Probably also more orange color. I think this is one thing Strategy has figured out, they are able to distinguish themselves with a color.
Unchained is blue, Coinbase is blue. It's hard to keep straight.
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UC is kind of black-blue or white these days
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Their website is so blue, it feels like i'm swimming:
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veeeeery different blue... drifts into almost black
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The "bitcoin not crypto" angle is incredibly important and super key for that audience...
Kind of surprised that they'd go after the hardest crowd, the least-likely to change their mind on something like this.
Ballsy. Probably won't work